Microblading is a form of permanent makeup for the eyebrows that creates the appearance of fuller, more fashionable arches. To achieve the appearance of naturally full brows, pigments are deposited into the skin. By giving the appearance of a more defined and fuller brow, microblading can be performed on someone with sparse to nonexistent eyebrows.
The global makeup market that the microblading business is a part of is projected to grow from $35.22 billion in 2021 to $50.28 billion in 2028 at a CAGR of 5.2 percent in the forecast period, 2021-2028.
Steps on How to Start a Microblading Business in Texas
Table of Content
Conduct Market Research
The creation of market-based research questions that are consistent with your overall business aim and objective is the first stage in doing market research for your microblading firm.
In this regard, you should seek out information that will provide you with a trustworthy indication of what your potential market will be seeking in a microblading makeup business, information to help you run your Texas microblading business with less stress, and information that will help you grow the business to profitability in the shortest amount of time.
Who is the Target Market for Microblading Business?
- Ladies
- Brides
- Celebrities
- Wedding planners
- Movie producers.
Is Microblading Business a Profitable Business in Texas?
Yes, the microblading business is quite profitable. As a matter of fact, beginners in this line of business typically charge between $250 and $400, while those with more experience charge between $400 and $900.
Are There Existing Niches in the Industry?
No, there are no existing niches when it comes to microblading business because microblading business is a niche idea in the makeup artists industry.
Who are the Major Competitors?
- BrowBeat Studio Dallas (Advanced Eyebrow Microblading Experts)
- Dermaluxe Spa
- Symmetry Brows Microblading
- Microblading Guru- Southlake TX
- Microblading & North Dallas Permanent Cosmetics
- Microblading By Z
- Naked Brow & Co.
- Bling Bling Brows & Best Microblading
- DFW Microblading
- Heather James Ink
- Strings Eyebrows Microblading Training Bar
- Brow + Lash Co.
- Albaella Beauty Studio & Microblading Academy
- Microblading San Antonio
- Microblading Houston
- Microblading Artistry And Lash
- BKJ Microblading by Marybell
- Kara Sánchez Beauty
- Eyebrow Microblading
- Brows By Jaydee – Microblading Salon
Are There County or State Regulations or Zoning Laws for Microblading Businesses in Texas?
No, there are no county or state regulations and zoning laws for microblading businesses, but players in this industry are expected to work with the existing regulations governing such businesses in the county or state where the business is domiciled.
Is There a Franchise for Microblading Business?
Yes, there are franchise opportunities for the microblading business. Here are some of them;
- J’Adore Franchise
- Waxing The City
- The Lash Lounge
- Beauty Squares
- Seva Beauty
- Face, Brow & Beauty Bar
- Amazing Lash Studio
- Sola Salon Studios
- The Ten Spot® Beauty Bar
- Idolize Brows & Beauty
- Magic Brow®.
What Do You Need to Start a Microblading Business in Texas?
- A Feasibility Report
- Business and Marketing Plans
- Business Licenses and Permits
- A Good Studio facility
- EIN (Employer Identification Number)/Federal Tax ID Number.
- A Corporate Bank Account
- Supplies
- Employees
- Startup Capital
Choose a Memorable Business Name
When looking to start a business, before you can begin to file the necessary documents with the constituted authorities or start your website, it is necessary that you come up with a name that you will be recognized with. It is essential that the name you come up with can easily be pronounced, is unique and easily memorable.
Some of the catchy business name ideas suitable for a microblading business are;
Creative Microblading Business Name ideas
- Red Rosette© Microblading Makeup Studio, Inc.
- Pinkie Chloe® Microblading Makeup Studio, LLC
- Peach & Purple© Microblading Makeup Studio, Inc.
- Sharon Jonhson® Microblading Makeup Studio, Inc.
- Lisa USA™ Microblading Makeup Studio, Inc.
- Pure Beauty™ Microblading Makeup Studio, LLC.
- Juanita Byron© Microblading Makeup Studio, LLC
- Freda Morrison® Microblading Makeup Studio, Inc.
- Pretty Lady© Microblading Makeup Studio, Inc.
- Senna Brown© Microblading Makeup Studio, Inc.
- Pally & Penny® Microblading Makeup Artist Studios, LLC
- Beauty Zone™ Microblading Makeup Artist Studios, LLC
- Ella Wellington® Microblading Makeup Artist Studio, Inc.
- Golden Girl™ Microblading Makeup Artist Studio, Inc.
- Shades of Beauty™ Microblading Makeup Artist, Inc.
- Christy Morgan™ Microblading Makeup Artist, Inc.
- Kate Hamilton© Microblading Makeup Artistry, Inc.
- We Rise® Microblading Makeup Artist Studio, LLC
- Georgia Victory™ Microblading Makeup Artist Studios, Inc.
- Queen Vanessa © Microblading Makeup Artist, Inc.
Register Your Business
What Type of Business Structure is Best for Microblading Business in Texas?
Although there are a number of options available when it comes to the legal form of a microblading business, an LLC is the one that the majority of players in this industry choose. Entrepreneurs will often think about forming an LLC in order to defend themselves in court.
Please keep in mind that an LLC will require an EIN if it is required to file any of the excise tax forms listed below or if it has any employees. The majority of newly formed single-member LLCs that are considered disregarded businesses must obtain an EIN.
Steps to Form an LLC
- Choose a Name for Your LLC.
- File Articles of Organization.
- Choose a registered agent.
- Decide on member vs. manager management.
- Create an LLC operating agreement.
- Comply with other tax and regulatory requirements.
- File annual reports.
What Type of License is Needed to Open a Microblading Business in Texas?
- General Business License
- Health and Safety Permit
- Reseller’s Permit
- Zonal Permits
- Signage Permit
- Operational State Facility Inspections
What Type of Certification is Needed to Open a Microblading Business in Texas?
You don’t need any certifications to open a microblading makeup business, but it is advisable to join The American Academy of Micropigmentation and The Society of Pigment Professionals.
What Documents are Needed to Open a Microblading Business in Texas?
These are some of the basic legal documents that you are expected to have in place if you want to legally run your own microblading business in Texas;
- DBA
- EIN
- Business and liability insurance
- Federal Tax Payer’s ID
- State Permit and Building Approval
- Certificate of Incorporation
- Business License
- Business Plan
- Employment Agreement (offer letters)
- Operating Agreement for LLCs
- Insurance Policy
- Online Terms of Use
- Online Privacy Policy Document
- Contract Document
- Company Bylaws
- Memorandum of Understanding (MoU)
Do You Need a Trademark, Copyright, or Patent?
In most cases, you might not need to register a trademark or for intellectual property protection if you are thinking about starting a microblading business. This is true because the nature of the business allows you to successfully manage the firm without having any reason to sue anyone for using your intellectual property.
Cost Analysis and Budgeting
How Much Does It Cost to Start a Microblading business?
Depending on the size of your studio and the number of microblading specialists and makeup artists you have on staff, a normal wedding makeup can cost anywhere from $5,000 to $50,000 or even more.
What are the Costs Involved in Starting a Microblading Business in Texas
- The total fee for registering the business in the United States of America – $750.
- Legal expenses for obtaining licenses and permits as well as the accounting services totaling – $1,200.
- Marketing promotion expenses (2,000 flyers at $0.04 per copy) for the total amount of $80.
- The cost of hiring a business consultant (writing of business plans inclusive) – $2,500.
- Insurance coverage – $2,400.
- The cost of accounting software, CRM software, and Payroll Software – $1,500
- The cost for payment of rent for 12 months at $1.76 per square foot – $20,600.
- The cost for studio/facility remodeling – $5,000.
- Other start-up expenses including stationery – $500
- Phone and utility deposits will cost – ($2,500)
- Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $15,000
- The cost for start-up inventory (your makeup kits and supplies) – $15,000
- The cost for store equipment (cash register, security, ventilation, signage) – $3,150
- The cost for the purchase of office furniture and gadgets (Computers, Printers, Telephones, TVs, Sound Systems, tables and chairs et al) – $8,000.
- The cost of launching an official website – $600
- The cost for our grand opening party – $3,000
- Miscellaneous – $2,500
What Factors Determine the Cost of Opening a Microblading Business in Texas?
- The size of the microblading business (studio)
- The choice of location
- The required licenses and permits
- The type of studio facility
- The cost of branding, promotion, and marketing the microblading business
- The cost of furnishing and equipping the microblading studio
- The cost of insurance policy covers
- The cost of registering the business
- Source of your supplies and ongoing expenses
- Cost of recruiting and training your staff
- The cost for the purchase and customizing of uniforms
- The cost for the grand opening of the microblading studio
Do You Need to Build a Facility? If YES, How Much Will It Cost?
It is not necessary to build a new studio facility for your microblading business, but if you have the necessary funding, it will benefit you. The fact is that building or reconstructing a facility will provide you the chance to design a facility that will fit into your overall business vision.
What are the Ongoing Expenses of a Microblading Business?
- Supplies (inventory expenses)
- Utility bills (internet subscriptions, phone bills, signage and software renewal fees et al)
- Equipment maintenance
- Salaries of employees
What is the Average Salary of your Staff?
- Studio Manager (Owner) – $45,000 Per Year
- Microblading Makeup Artists – $35,000
- Cashier (Accountant) – $29,630,000 Per Year
How Do You Get Funding to Start a Microblading Business
- Raising money from personal savings and sale of personal stocks and properties
- Raising money from investors and business partners
- Sell shares to interested investors
- Applying for a loan from your bank/banks
- Source for soft loans from your family members and friends.
Write a Business Plan
Executive Summary
Red Rosette© Microblading Makeup Studio, Inc. is a neighborhood microblading makeup studio that will be located in a fast-growing community in Round Rock, Texas. We have been able to secure a two-year lease on a vacant studio facility within the city’s largest shopping mall. The facility has an option of renewal of 5 years at a rate that is favorable to us.
Red Rosette© Microblading Makeup Studio, Inc. is designed to meet both the health and safety standard as recommended by local authorities.
Products and Service
Red Rosette© Microblading Makeup Studio, Inc. will offer robust services such as;
- Eyebrow Microblading
- Eyeliner & Lip Tattoo
- Permanent Makeup.
Mission Statement
Our mission is to establish a microblading business that will offer signature microblading makeup to all our clients – giving them the unique look they paid for.
Vision Statement
Our vision is to be among the top 10 microblading brands in the United States of America as well as the top microblading makeup studio in Texas.
Goals and Objectives
The goals and objectives of a microblading makeup studio are to help their clients achieve the appearance of naturally full brows.
Organizational Structure
- Studio Manager (Owner)
- Microblading Makeup Artists
- Cashier (Accountant)
Marketing Plan
SWOT Analysis
Strength
- Ideal location for a microblading business
- Highly experienced and qualified employees (microblading makeup artists)
- Access to business partners
- Excellent customer testimonials.
Weakness
- Financial Constraints
- A new business that will be competing with well-established microblading makeup studios, makeup artists, and freelance microblading artists.
- Inability to retain our highly experienced and qualified employees (microblading makeup artists) longer than we want
Opportunities
- Increase in the number of ladies who would want to experiment with microblading
- Online market, new services, new technology, and of course the opening of new markets.
Threats
- The arrival of a new microblading makeup studio within our market space
- Unfavorable government policy and regulations.
- Steady wage expenses will reduce industry profitability.
- Economic uncertainty
- Liability problems.
How Do Microblading Studios Make Money?
Microblading studios make money by;
- Eyebrow Microblading
- Eyeliner & Lip Tattoo
- Permanent Makeup.
- Providing makeup and other related services
- Sale of makeup kits
- Training and consultations.
Payment Options
- Payment via bank transfer
- Payment with cash
- Payment via credit cards/Point of Sale Machines (POS Machines)
- Payment via online bank transfer
- Payment via check
- Payment via mobile money transfer
- Payment via bank draft
Sales & Advertising Strategies
- Introduce your microblading makeup studio by sending introductory letters alongside your brochure to wedding planners, socialites, celebrities, and other key stakeholders throughout the city where your microblading makeup is located.
- Advertise on the internet on blogs and forums, and also on social media like Twitter, Facebook, and LinkedIn to get your message across
- Create a basic website for your business so as to give your business an online presence
- Directly market your microblading business
- Engage in roadshows in targeted communities from time to time to promote your microblading business
- Provide discount days for your customers
- Advertise your business in community-based newspapers, local TV and radio stations
- List your business on yellow pages ads (local directories)
- Encourage the use of word-of-mouth marketing (referrals)
Financial Projection
How Much Should You Charge for your Service?
There is no uniform price when it comes to the amount microblading makeup artists charge. In general, you can anticipate paying (on average) between $400 and $600 for a microblading session. It’s important to note that prices far lower than this may be an indication of poor quality. This range is very stable across the United States.
How Much Profit Do Microblading Business Owners Make a Year?
It depends, but if the microblading artist can find consistent microblading jobs 5 days a week, she will have a startling income of at least $30,000 per month, or $360,000 per year! If the artist works seven days a week or more, these numbers may increase significantly, perhaps even by a factor of two.
What Factors Determine the Amount of Profit to Be Made?
- The capacity of the microblading business
- The class of their clients (celebrities pay more)
- The location the microblading business is covering
- The management style of the microblading business
- The business approach of the microblading business
- The advertising and marketing strategies adopted by the microblading business.
- The number of years the microblading makeup studio is in business
What is the Profit Margin of a Microblading Business?
The profit margin of a microblading business is not fixed. It could range from 35 percent to 65 percent depending on the type of makeup kits used for the services.
What is the Sales Forecast?
Below is the sales forecast for a microblading business. It is based on the location of the business and other factors as it relates to such startups in Texas;
- First Fiscal Year: $350,000
- Second Fiscal Year: $460,000
- Third Fiscal Year: $520,00
Set Up your Shop/Office
How Do You Choose a Perfect Location for Microblading Business in Texas?
- The demography of the location especially as it relates to ladies
- The demand for microblading makeup artist services in the location
- The purchasing power of businesses and residents of the location
- Accessibility of the location
- The number of microblading makeup studios, regular makeup studios, and other freelance makeup artists in the location
- The local laws and regulations in the community/state
- Traffic, parking and security et al
What City is Best to Open a Microblading Business in Texas?
- Dallas, Texas
- Del Valle, Texas
- Austin, Texas
- San Marcos, Texas
- San Antonio, Texas
- Arlington, Texas
- Fort Worth, Texas
- McKinney, Texas
- Houston, Texas
- Round Rock, Texas
What Equipment is Needed to Operate a Microblading Business?
A bed, decent lighting, disposable supplies, and a variety of pigments are among the essential tools you would need for your microblading studio. Additionally, you will require a supply of PMU aftercare items to give your patients after an operation. Your work area and equipment must be sterile at all times.
Hire Employees
When it comes to hiring employees for a standard microblading business, you should make plans to hire a competent studio manager (owner), microblading makeup artist, and cashier (accountant).
Launch the Business Proper
In recent times, no microblading business opens its door for business without first organizing an opening party to officially launch the business. You can choose to do a soft opening party if you are operating on a low budget or you can choose to go for a grand opening party.
With a proper launching of the microblading business, you will officially inform people in your city that your microblading business is open for business.
What Makes a Microblading Business Successful?
- Choose a good location and studio facility to launch the business
- Make sure your studio is stocked with different types of makeup kits and supplies
- Throw an open house grand party before officially opening the microblading makeup studio
- Be deliberate with your marketing sales approach
- Encourage the use of word-of-mouth marketing to promote your microblading makeup studio
- Leverage all available online and offline platforms to promote your microblading makeup studio
What Happens During a Typical Day at a Microblading Studio?
- The studio is open for the day’s work
- Things are properly arranged
- Walk-in customers are attended to
- Marketing
- Inventory management
- Administrative work
- The business is closed for the day.
What Skills and Experience Do You Need to Build a Microblading Business?
- Excellent creativity skills
- Customer services skills
- Interpersonal skill
- Accounting and bookkeeping skills
- Business management skills
- Bargaining skill
- Work experience in a microblading makeup studio environment
- Experience in managing people
- Experience in business administration
- Experience in handling different types of microblading makeup kits, supplies, and related products.